One question I cannot answer with my data involves year to year differences among the world's top CEOs. Since the Harvard Business Review changes their algorithm every single year, it would be somewhat inaccurate to compare the CEO data from previous rankings. However, since the HBR has conducted these rankings every year with some similarities in the rankings, it still would be useful to compare the countries and industries between 2014 and 2015. Unfortunately HBR's 2015 "The Best-Performing CEOs in the World" is the first article of its kind to include an accessible data set. I'm sure the HBR has the applicable data set, and a simple email outlining my intentions with it, would surely grant me the data. The type of dataset I would want, is one that compares contains enough information to be able to compare and contrast CEO rankings between years.
Sunday, 22 November 2015
Monday, 9 November 2015
Assignment #2: Data Update 2
CEO's love Diabetes, Beer, Coffee, and Sneakers.
Trends among dominant industries connecting the world's most successful CEOs.
 |
| Just another CEO |
The list of the top 20 CEOs I have included as an
excel spreadsheet highlights the CEO’s names, countries, and industries,
providing insight into the who, what, and where of the world’s top CEOs.
This slice of data can be effectively used in
three different data wrapper visualizations. I will analyze the data based on
country and industry, and compare it to data from previous years to see what
countries and industries are becoming more dominant on the list over time.
The Harvard Business review puts out CEO rankings every year. By looking into the 2014 set versus the 2015 one, the reader can notice how data becomes a more vital component to the ranking system.
Between 2014 and 2015, the wealth and organization of the data has created a much more thorough ranking system.
I am excited to input this data into data wrapper to create a fluid visualization for my final report.
Sunday, 18 October 2015
CEO Corral
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| Jack Ma - CEO |
For my final report I will use the dataset titled: The Best-Performing CEOs in the World. Here you can Download the Data Behind the Rankings.
It is a large dataset that takes several key factors into account that measure how and why a CEO is deemed successful. For anyone interested in business, it is a thorough dataset that has tracked each of these CEOs from the first day of their tenures.
Aside from how much their companies are worth and how much their individual net worths are, this data set also factors in information such as environmental scores, to show a thorough and in-depth analysis of what makes a CEO great.
The data set contains each CEO's: ranking, name, age, gender, company, country, industry, start year, if they are the founder, insider/ outsider, the type of degree they hold, CEO/ Chairman Split, TSR Rank and %, Market Cap Change % and rank, financial rank, ESG Score and Rank.
It takes several factors into account, besides how much the companies are making and how much their net worths are. This dataset goes deep.
I initially had to look into the headings such as TSR, ESG, and a few other business lingo terms. They are all thoroughly explained through a simple google search.
Here is a link to the full article in the Harvard Business Review, where you can also find the dataset.
 |
| David A. Northern - CEO |
The way the dataset ranks the CEOs is meant to signify enduring success. This brings about several questions.
- What signifies long-term success as a CEO? It is a very industry specific question, as risk-taking and innovation only prove success However, since the CEOs are in different industries, are there industry-specific ways to measure how successful a CEO is?
- Why is the leadership aspect not taken into account? As it can be such a vital aspect of a CEO success.
- What does success as a CEO really entail?
- What other factors contribute to the success of a CEO?
- Is there a different way to rank the CEOs based on this dataset, other than the way they have weighted the fields?
A goal of mine is to enter the business world and eventually lead a company, a dataset like this allows me to recognize the significance of variables that contribute to a successful tenure of a CEO.
If you still haven't, please Download the Data Behind the Rankings so you can fully understand my analysis.
By Graham Smith
Sunday, 4 October 2015
Unicorns Gone Wild
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CrunchBase a sister company of TechCrunch has created a wonderful, information packed article with multiple visualizations.CrunchBase has released a unicorn leaderboard, it includes detailed and interactive visualizations on which companies have reach a billion dollar valuation. It also includes the companies that have fallen below the billion dollar mark. And ones that are hot and nearly at a billion!It appears to be a visualization created with complete, unaltered data set complemented with a nearly perfect data-ink ratio.An interesting part of this visualization is the major jump one can see after 2008. From 2005-2008 Facebook and LinkedIn were alone as billion dollar players. However, after 2008 there is a steep and exciting climb in numbers, as new players enter the range.The visualization is very current, and as of September 16, 2015 when it was uploaded, a total of 144 operating unicorns can be viewed.CrunchBase has done an excellent job with this particular visualization because the numbers of unicorns, and the exponential growth of them can be very stimulating for an entrepreneurial or tech minded viewer.As a dedicated marketing student, I have my own entrepreneurial aspirations. It is very motivating viewing visualizations revealing statistics on how international tech businesses are growing.Another important aspect of this visualization is the leading investor visualizations, which Sequoia Capital dominates with 75 investments in 26 different unicorns.Two companies which I personally interacted with in the last year, are also new to the list. It is exciting to see BlaBlaCar.com a ride sharing platform from France, helped my brother and I get from Zurich, Switzerland to Delft, Netherlands this summer. And shopify.com an e-commerce company whom I interviewed with last week!
With start-ups and tech business growing exponentially worldwide, it would be very interesting to see data from this chart used in a world map. By pinpointing where unicorns are located around the world the data may appeal to an international crowd.Colours were used minimally and tastefully on the charts to promote clarity and differentiation between years.An issue has to do with the interactive quality of the chart. When I would run my mouse over one of the bars that measures unicorns by quarter, the pop-up box would have some of its data cut out, and one is unable to scroll through the list. Although it did function correctly at times, the problem seems to be persistent yet fixable. A usability issue like this can cause a viewer to easily lose patience with the visualization and disregard it. Try it here.
- The visualization does provide links to specific company profiles which include company details, recent activity, funding rounds, investors, and acquisitions for further reading. However, by providing links to all of the specific companies listed, the visualization would be more interactive and informative.The visualization does do a good job of explaining the data clearly. New entries, exits, and a cumulative count is well laid out for the user.
- The entrepreneurial landscape is hot, and with booming tech companies raising capital like never before, it is important that business people new and old, stay aware of major players changing the industry and the world.
- By Graham Smith
Wednesday, 11 April 2012
Marketing Guru Abroad
Marketing Guru went abroad from March 19th - April 9th
Travelling to the diverse market of China for some outlook and worldly experience.
Noted on his travels was the massive size of the Chinese market.
The huger for success was quite prevalent.
Everyone fighting for a piece of the cake, which is China.
Marketing concept identified abroad. In relation to Maslow's hierarchy of needs..
Show and Tell Marketing, in which the consumer only buys, if he/she has the opportunity to flaunt.
By a car, to show your friends. Buy a house, to impress your guests. Many items are paid for to reach that self actualization.
As I was discussing this concept with a fellow traveler, he made the note that, no one has dryers (for their clothes) because a dryer isn't a desperate necessity, and a dryer isn't something you showed off.
Also discussed with this acquaintance, was that if scented dryer sheets were offered, to stimulate scent. People would by dryers just to use the dryer sheets, so people would know they had a dryer because their clothes smell good.
Perhaps a silly concept, but this notion of show and tell, or (smell and tell) was very noticeable.
Travel Notes
To fully exploit any resource when one travels, local knowledge is timeless. Be it a local contact or language, travel life is much more fluent and free flowing with developed communication.
This note applies to marketing in the sense that, if you are well educated about your product or service, conveying it to others becomes exponentially easier.
Display respect, seek deep relationships, and a world wide family is achievable.
The meaning of exemplifying respect is seamless throughout all cultures.
Travelling to the diverse market of China for some outlook and worldly experience.
Noted on his travels was the massive size of the Chinese market.
The huger for success was quite prevalent.
Everyone fighting for a piece of the cake, which is China.
Marketing concept identified abroad. In relation to Maslow's hierarchy of needs..
Show and Tell Marketing, in which the consumer only buys, if he/she has the opportunity to flaunt.
By a car, to show your friends. Buy a house, to impress your guests. Many items are paid for to reach that self actualization.
As I was discussing this concept with a fellow traveler, he made the note that, no one has dryers (for their clothes) because a dryer isn't a desperate necessity, and a dryer isn't something you showed off.
Also discussed with this acquaintance, was that if scented dryer sheets were offered, to stimulate scent. People would by dryers just to use the dryer sheets, so people would know they had a dryer because their clothes smell good.
Perhaps a silly concept, but this notion of show and tell, or (smell and tell) was very noticeable.
Travel Notes
To fully exploit any resource when one travels, local knowledge is timeless. Be it a local contact or language, travel life is much more fluent and free flowing with developed communication.
This note applies to marketing in the sense that, if you are well educated about your product or service, conveying it to others becomes exponentially easier.
Display respect, seek deep relationships, and a world wide family is achievable.
The meaning of exemplifying respect is seamless throughout all cultures.
Thursday, 1 March 2012
29/02/2012
As noted in Exhibit 14.2 in the textbook, T.V. and Newspaper advertisement spending still trumped Internet Advertising in 2009.
However, this fact does not justify the influence of internet marketing now.
Differentiating itself from any other criterion of Major Media, the internet's key feature, is the ability to Interact.
Never before has a potential customer been able to play games, explore consumer reviews and, click on a product to watch it spin around.
The internet has done amazing things for marketing.
It has given users the power, to choose their advertisements.
No longer does one have to be bored by an uninteresting ad (which may bring about negative feelings of the given product).
Exploring and evaluating products and their competition happens with complete transparency online.
Companies cannot hide negative features.
Everything is out in the open and exposed online.
The internet has brought an encyclopedia of everything, to the fingertips. With millions of authors.
Linking websites together, or sub-domaining, is very important in creating an exposed website.
By connecting pages together, content pages and social media pages, one is recognized as a pro in the given subject. Therefore building an online presence. Expressing knowledge of an area, through an array of information outlets, shows the diverse methods of expression available online. (As identified on page 333 in the textbook).
http://mashable.com/2012/02/20/facebook-marketing-small-business/
http://mashable.com/2012/02/17/social-media-bloggers-tips/
Listed here are a few links from Mashable. Giving Facebook exposure tips and tips for bloggers.
Mashable is the best resource for online marketing related articles.
A key feature of the internet, is the amount of knowledge that can be gained. People can become text based professionals, by reading and studying online.
Having sites like this, can teach much valuable information of e-marketing.
Our generation is very lucky to have a resource like this, if, it is utilized in a productive mannor.
Much time is wasted online, however, the people wasting time, are the ones we can market.
Take a read of my thoughts, check out the Mashable links and comment on anything you find interesting!
Good luck on everyone's presentations today.
Concepts were taken from E-MARKETING , Sixth Edition, Judy Strauss & Raymond Frost
As noted in Exhibit 14.2 in the textbook, T.V. and Newspaper advertisement spending still trumped Internet Advertising in 2009.
However, this fact does not justify the influence of internet marketing now.
Differentiating itself from any other criterion of Major Media, the internet's key feature, is the ability to Interact.
Never before has a potential customer been able to play games, explore consumer reviews and, click on a product to watch it spin around.
The internet has done amazing things for marketing.
It has given users the power, to choose their advertisements.
No longer does one have to be bored by an uninteresting ad (which may bring about negative feelings of the given product).
Exploring and evaluating products and their competition happens with complete transparency online.
Companies cannot hide negative features.
Everything is out in the open and exposed online.
The internet has brought an encyclopedia of everything, to the fingertips. With millions of authors.
Linking websites together, or sub-domaining, is very important in creating an exposed website.
By connecting pages together, content pages and social media pages, one is recognized as a pro in the given subject. Therefore building an online presence. Expressing knowledge of an area, through an array of information outlets, shows the diverse methods of expression available online. (As identified on page 333 in the textbook).
http://mashable.com/2012/02/20/facebook-marketing-small-business/
http://mashable.com/2012/02/17/social-media-bloggers-tips/
Listed here are a few links from Mashable. Giving Facebook exposure tips and tips for bloggers.
Mashable is the best resource for online marketing related articles.
A key feature of the internet, is the amount of knowledge that can be gained. People can become text based professionals, by reading and studying online.
Having sites like this, can teach much valuable information of e-marketing.
Our generation is very lucky to have a resource like this, if, it is utilized in a productive mannor.
Much time is wasted online, however, the people wasting time, are the ones we can market.
Take a read of my thoughts, check out the Mashable links and comment on anything you find interesting!
Good luck on everyone's presentations today.
Concepts were taken from E-MARKETING , Sixth Edition, Judy Strauss & Raymond Frost
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