Marketing Guru Abroad

Marketing Guru went abroad from March 19th - April 9th

Travelling to the diverse market of China for some outlook and worldly experience.

Noted on his travels was the massive size of the Chinese market.

The huger for success was quite prevalent.

Everyone fighting for a piece of the cake, which is China.




Marketing concept identified abroad. In relation to Maslow's hierarchy of needs..

Show and Tell Marketing, in which the consumer only buys, if he/she has the opportunity to flaunt.

By a car, to show your friends. Buy a house, to impress your guests. Many items are paid for to reach that self actualization.

As I was discussing this concept with a fellow traveler, he made the note that, no one has dryers (for their clothes) because a dryer isn't a desperate necessity, and a dryer isn't something you showed off.

Also discussed with this acquaintance, was that if scented dryer sheets were offered, to stimulate scent. People would by dryers just to use the dryer sheets, so people would know they had a dryer because their clothes smell good.

Perhaps a silly concept, but this notion of show and tell, or (smell and tell) was very noticeable.




Travel Notes


To fully exploit any resource when one travels, local knowledge is timeless. Be it a local contact or language, travel life is much more fluent and free flowing with developed communication.

This note applies to marketing in the sense that, if you are well educated about your product or service, conveying it to others becomes exponentially easier.



Display respect, seek deep relationships, and a world wide family is achievable.

The meaning of exemplifying respect is seamless throughout all cultures.