Marketing Guru went abroad from March 19th - April 9th
Travelling to the diverse market of China for some outlook and worldly experience.
Noted on his travels was the massive size of the Chinese market.
The huger for success was quite prevalent.
Everyone fighting for a piece of the cake, which is China.
Marketing concept identified abroad. In relation to Maslow's hierarchy of needs..
Show and Tell Marketing, in which the consumer only buys, if he/she has the opportunity to flaunt.
By a car, to show your friends. Buy a house, to impress your guests. Many items are paid for to reach that self actualization.
As I was discussing this concept with a fellow traveler, he made the note that, no one has dryers (for their clothes) because a dryer isn't a desperate necessity, and a dryer isn't something you showed off.
Also discussed with this acquaintance, was that if scented dryer sheets were offered, to stimulate scent. People would by dryers just to use the dryer sheets, so people would know they had a dryer because their clothes smell good.
Perhaps a silly concept, but this notion of show and tell, or (smell and tell) was very noticeable.
Travel Notes
To fully exploit any resource when one travels, local knowledge is timeless. Be it a local contact or language, travel life is much more fluent and free flowing with developed communication.
This note applies to marketing in the sense that, if you are well educated about your product or service, conveying it to others becomes exponentially easier.
Display respect, seek deep relationships, and a world wide family is achievable.
The meaning of exemplifying respect is seamless throughout all cultures.
Wednesday, 11 April 2012
Thursday, 1 March 2012
29/02/2012
As noted in Exhibit 14.2 in the textbook, T.V. and Newspaper advertisement spending still trumped Internet Advertising in 2009.
However, this fact does not justify the influence of internet marketing now.
Differentiating itself from any other criterion of Major Media, the internet's key feature, is the ability to Interact.
Never before has a potential customer been able to play games, explore consumer reviews and, click on a product to watch it spin around.
The internet has done amazing things for marketing.
It has given users the power, to choose their advertisements.
No longer does one have to be bored by an uninteresting ad (which may bring about negative feelings of the given product).
Exploring and evaluating products and their competition happens with complete transparency online.
Companies cannot hide negative features.
Everything is out in the open and exposed online.
The internet has brought an encyclopedia of everything, to the fingertips. With millions of authors.
Linking websites together, or sub-domaining, is very important in creating an exposed website.
By connecting pages together, content pages and social media pages, one is recognized as a pro in the given subject. Therefore building an online presence. Expressing knowledge of an area, through an array of information outlets, shows the diverse methods of expression available online. (As identified on page 333 in the textbook).
http://mashable.com/2012/02/20/facebook-marketing-small-business/
http://mashable.com/2012/02/17/social-media-bloggers-tips/
Listed here are a few links from Mashable. Giving Facebook exposure tips and tips for bloggers.
Mashable is the best resource for online marketing related articles.
A key feature of the internet, is the amount of knowledge that can be gained. People can become text based professionals, by reading and studying online.
Having sites like this, can teach much valuable information of e-marketing.
Our generation is very lucky to have a resource like this, if, it is utilized in a productive mannor.
Much time is wasted online, however, the people wasting time, are the ones we can market.
Take a read of my thoughts, check out the Mashable links and comment on anything you find interesting!
Good luck on everyone's presentations today.
Concepts were taken from E-MARKETING , Sixth Edition, Judy Strauss & Raymond Frost
As noted in Exhibit 14.2 in the textbook, T.V. and Newspaper advertisement spending still trumped Internet Advertising in 2009.
However, this fact does not justify the influence of internet marketing now.
Differentiating itself from any other criterion of Major Media, the internet's key feature, is the ability to Interact.
Never before has a potential customer been able to play games, explore consumer reviews and, click on a product to watch it spin around.
The internet has done amazing things for marketing.
It has given users the power, to choose their advertisements.
No longer does one have to be bored by an uninteresting ad (which may bring about negative feelings of the given product).
Exploring and evaluating products and their competition happens with complete transparency online.
Companies cannot hide negative features.
Everything is out in the open and exposed online.
The internet has brought an encyclopedia of everything, to the fingertips. With millions of authors.
Linking websites together, or sub-domaining, is very important in creating an exposed website.
By connecting pages together, content pages and social media pages, one is recognized as a pro in the given subject. Therefore building an online presence. Expressing knowledge of an area, through an array of information outlets, shows the diverse methods of expression available online. (As identified on page 333 in the textbook).
http://mashable.com/2012/02/20/facebook-marketing-small-business/
http://mashable.com/2012/02/17/social-media-bloggers-tips/
Listed here are a few links from Mashable. Giving Facebook exposure tips and tips for bloggers.
Mashable is the best resource for online marketing related articles.
A key feature of the internet, is the amount of knowledge that can be gained. People can become text based professionals, by reading and studying online.
Having sites like this, can teach much valuable information of e-marketing.
Our generation is very lucky to have a resource like this, if, it is utilized in a productive mannor.
Much time is wasted online, however, the people wasting time, are the ones we can market.
Take a read of my thoughts, check out the Mashable links and comment on anything you find interesting!
Good luck on everyone's presentations today.
Concepts were taken from E-MARKETING , Sixth Edition, Judy Strauss & Raymond Frost
Wednesday, 1 February 2012
Thursday, 12 January 2012
Facebook Fan Page - Tough Mudder
1,466,160
like this
49,514
talking about this
I have 7 friends that like it.
Customers like this company because of the positive experiences displayed in videos on the page and on YouTube.
The thrill of the challenge of the event is clearly recognized in previous attendees eyes. Intriguing the casual page viewer.
After watching the first video, a bounty of related videos will guide a viewer on a full exploration of the company and its inner workings.
Before you know it, the casual viewer will have converted into a fan, and automatically becomes a word of mouth promoter for the company.
After viewing a company profile interviewing the Ex-British Specials Ops and Harvard Business Grad, Owner and CEO of the company. The importance of word of mouth Facebook marketing is clearly identified as the sole reason behind the initial popularity of the company and its adventure packed events.
Starting with a couple thousand participants, the company amassed $20 million in revenue in 2011 and is developing plans for global expansion.
E-Marketing, notes of the week for January 12, 2012
Include...
www.Stockhouse.com, how fund raising used to be oh so simple.
Now you need a lot more then qualifying strengths, there has to be quantifiable results!
Viral marketing gains speed and strength due to word of mouth.
New age of interactive marketing. No more single channel. Push and pull strategies in action. Consumer engagement holds much importance.
Point of interest marketing is a driving cause behind a company's marketing strategy. Online exposure allows a person or company to create a new identity, and develop relationships because of it.
Word of mouth . World of mouth.
Products and services will find us! The study of socialnomics.
Achieving TRUST in marketing (buyer-seller relationships)
This trust may come about due to friends' positive experiences and interactions with a certain good or service.
Intrigued to learn more about SEO.
Upcoming Opportunities : Consider attending the upcoming 4th annual KPU Student Leadership Conference.
Excellent Example of word of mouth advocacy:
http://www.youtube.com/watch?feature=player_embedded&v=-AJQiJQsxVs
Embodies potential success due to a professional fan page.
Facebook Fan Page - Tough Mudder
Include...
www.Stockhouse.com, how fund raising used to be oh so simple.
Now you need a lot more then qualifying strengths, there has to be quantifiable results!
Viral marketing gains speed and strength due to word of mouth.
New age of interactive marketing. No more single channel. Push and pull strategies in action. Consumer engagement holds much importance.
Point of interest marketing is a driving cause behind a company's marketing strategy. Online exposure allows a person or company to create a new identity, and develop relationships because of it.
Word of mouth . World of mouth.
Products and services will find us! The study of socialnomics.
Achieving TRUST in marketing (buyer-seller relationships)
This trust may come about due to friends' positive experiences and interactions with a certain good or service.
Intrigued to learn more about SEO.
Upcoming Opportunities : Consider attending the upcoming 4th annual KPU Student Leadership Conference.
Saturday January 28th 2012, Surrey Campus
Excellent Example of word of mouth advocacy:
http://www.youtube.com/watch?feature=player_embedded&v=-AJQiJQsxVs
Embodies potential success due to a professional fan page.
Facebook Fan Page - Tough Mudder
1,466,160
like this
49,514
talking about this
I have 7 friends that like it.
Customers like this company because of the positive experiences displayed in videos on the page and on YouTube.
The thrill of the challenge of the event is clearly recognized in previous attendees eyes. Intriguing the casual page viewer.
After
watching the first video, a bounty of related videos will guide a
viewer on a full exploration of the company and its inner workings.
Before
you know it, the casual viewer will have converted into a fan, and
automatically becomes a word of mouth promoter for the company.
After
viewing a company profile interviewing the Ex-British Specials Ops and
Harvard Business Grad, Owner and CEO of the company. The importance of
word of mouth Facebook marketing is clearly identified as the sole
reason behind the initial popularity of the company and its adventure
packed events.
Starting
with a couple thousand participants, the company amassed $20 million in
revenue in 2011 and is developing plans for global expansion.
Subscribe to:
Comments (Atom)