29/02/2012
As noted in Exhibit 14.2 in the textbook, T.V. and Newspaper advertisement spending still trumped Internet Advertising in 2009.
However, this fact does not justify the influence of internet marketing now.
Differentiating itself from any other criterion of Major Media, the internet's key feature, is the ability to Interact.
Never before has a potential customer been able to play games, explore consumer reviews and, click on a product to watch it spin around.
The internet has done amazing things for marketing.
It has given users the power, to choose their advertisements.
No longer does one have to be bored by an uninteresting ad (which may bring about negative feelings of the given product).
Exploring and evaluating products and their competition happens with complete transparency online.
Companies cannot hide negative features.
Everything is out in the open and exposed online.
The internet has brought an encyclopedia of everything, to the fingertips. With millions of authors.
Linking websites together, or sub-domaining, is very important in creating an exposed website.
By connecting pages together, content pages and social media pages, one is recognized as a pro in the given subject. Therefore building an online presence. Expressing knowledge of an area, through an array of information outlets, shows the diverse methods of expression available online. (As identified on page 333 in the textbook).
http://mashable.com/2012/02/20/facebook-marketing-small-business/
http://mashable.com/2012/02/17/social-media-bloggers-tips/
Listed here are a few links from Mashable. Giving Facebook exposure tips and tips for bloggers.
Mashable is the best resource for online marketing related articles.
A key feature of the internet, is the amount of knowledge that can be gained. People can become text based professionals, by reading and studying online.
Having sites like this, can teach much valuable information of e-marketing.
Our generation is very lucky to have a resource like this, if, it is utilized in a productive mannor.
Much time is wasted online, however, the people wasting time, are the ones we can market.
Take a read of my thoughts, check out the Mashable links and comment on anything you find interesting!
Good luck on everyone's presentations today.
Concepts were taken from E-MARKETING , Sixth Edition, Judy Strauss & Raymond Frost
