E-Marketing, notes of the week for January 12, 2012
Include...
www.Stockhouse.com, how fund raising used to be oh so simple.
Now you need a lot more then qualifying strengths, there has to be quantifiable results!
Viral marketing gains speed and strength due to word of mouth.
New age of interactive marketing. No more single channel. Push and pull strategies in action. Consumer engagement holds much importance.
Point of interest marketing is a driving cause behind a company's marketing strategy. Online exposure allows a person or company to create a new identity, and develop relationships because of it.
Word of mouth . World of mouth.
Products and services will find us! The study of socialnomics.
Achieving TRUST in marketing (buyer-seller relationships)
This trust may come about due to friends' positive experiences and interactions with a certain good or service.
Intrigued to learn more about SEO.
Upcoming Opportunities :
Consider attending the upcoming 4th annual KPU Student Leadership Conference.
Saturday January 28th 2012, Surrey Campus
Excellent Example of word of mouth advocacy:
http://www.youtube.com/watch?feature=player_embedded&v=-AJQiJQsxVs
Embodies potential success due to a professional fan page.
Facebook Fan Page - Tough Mudder
49,514
talking about this
I have 7 friends that like it.
Customers like this company because of the positive experiences displayed in videos on the page and on YouTube.
The thrill of the challenge of the event is clearly recognized in previous attendees eyes. Intriguing the casual page viewer.
After
watching the first video, a bounty of related videos will guide a
viewer on a full exploration of the company and its inner workings.
Before
you know it, the casual viewer will have converted into a fan, and
automatically becomes a word of mouth promoter for the company.
After
viewing a company profile interviewing the Ex-British Specials Ops and
Harvard Business Grad, Owner and CEO of the company. The importance of
word of mouth Facebook marketing is clearly identified as the sole
reason behind the initial popularity of the company and its adventure
packed events.
Starting
with a couple thousand participants, the company amassed $20 million in
revenue in 2011 and is developing plans for global expansion.